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Cookies


What are cookies?

Cookies are small files that are stored on your computer or an Internet-enabled device via your browser. The cookie enables the website to "remember" your actions or preferences over time.

Most Internet browsers support cookies. However, users can configure their browsers to reject certain types of cookies or to refuse certain cookies.

In addition, users can delete cookies at any time.

Why do we use cookies?


We use cookies to learn more about how you interact with our content and to improve your experience when you visit our websites. For example, cookies remember your language or settings that are saved as defaults when you revisit our website.

We also use cookies to track geolocation and, for example, to show you the appropriate currency. In addition, cookies allow us to provide you with certain content such as videos on our websites. We may use knowledge of your behavior on our websites to display targeted advertising and to bring you closer to your favorite KX product.

What types of cookies do we use?


Origin and Third Party Cookies

We use original cookies and third-party cookies on our website.

First-party cookies are cookies issued by the domain k-x.ch and are generally used to determine the language and location settings or for the basic functions of the site.

Third-party cookies are owned and operated by third parties, such as business partners or service providers of KX. These cookies may be required to use certain features or to enable advertising outside of the KX Web Site.

Session Cookies

Session cookies are temporary cookies that are used to store you while you visit the site and to terminate when you close your web browser.

Permanent cookies

Persistent cookies are used to save your settings on the website and to remain on your desktop or device with Internet access even after you close your browser or restart your computer. We use these cookies to analyse user behaviour and to determine visitor patterns so that we can improve the functionality of our website for you and other visitors to our websites.

How are cookies used for advertising purposes?

Cookies and ad technologies such as web beacons, pixels and anonymous ad network tags help us deliver relevant ads to you more effectively. They also help us collect aggregated audit data, research and performance reports for advertisers. Pixels allow us to understand and know when certain ads were served to you. Because your web browser can request advertisements and web beacons directly from ad network servers, these networks can display, process, or use their own cookies as if you had requested a web page from their site.

Although we profile your browsing habits on third-party websites, we use aggregated third-party data to display relevant interest-based advertising to you. We do not share the personal information we collect with advertisers.

If you do not agree, you will be redirected to Google and future ads will not be removed from the pages you visit, but you will find ads that do not match your interests.

This means that the ads you see are not tailored to your interests with these special cookies.

How are third-party cookies used?

We use third-party providers for some features on our websites, such as when you visit a page with embedded or YouTube-linked videos. These videos or links (and other third-party content) may contain third-party cookies. You are advised to read the privacy statements of these third-party websites for information about the use of cookies.

How can I refuse and delete cookies?

You can refuse or block all types of cookies collected from your visit by clicking "Deny" in the cookie banner on our home page.

You can change the settings for KX and/or third-party websites by changing your browser settings.

Please note that most browsers automatically accept cookies.

If you do not want cookies to be used, you may need to actively delete or block them. If you refuse to use cookies, you will be redirected to Google as previously mentioned.

For more information on how to delete or reject cookies, and general information about cookies, please visit allaboutcookies.org. By using our website without rejecting the cookies on the start page, you agree that we may place those cookies on your device that you have not rejected.